🎉 Base has been acquired by Zendesk! Read the news here.

Join the Base team.

Growth Marketing Manager

San Francisco, California


Base is looking for an experienced, full-stack growth marketer to lead demand generation within key accounts. The position will be focused on driving sales revenue and initiatives against a targeted set of mid-market accounts and creating inbound demand. Working in close alignment with sales and marketing leadership, the ideal candidate has experience both building and executing personalized inbound/outbound marketing campaigns.

By creating meaningful engagements with prospects through multiple marketing channels, the candidate will be looked at as a critical resource for the growth of sales revenue.

Why marketing at Base?
  • The Base marketing team supports a 100+ person development team that ships new features multiple times per month.
  • The team’s demand generation efforts feed a sales organization of 25+ members with a majority of the leads driven by inbound interest spawning from an unmatched selling experience.
  • The Base marketing team prides itself on focusing on core revenue driving activities and is obsessed with connecting sales teams with the selling experience they crave.
  • Some tech we use 👉 Base, Hubspot, Clearbit, Segment, Drift, Tableau, Heap, Optimizely.
Your responsibilities will include
  • Partner with business managers to understand their needs and create compelling ads and offers
  • Ownership of ads across all digital channels (Facebook, LinkedIn, Google, Email)
  • Manage agency relationship for PPC acquisition
  • Design and implement A/B tests to optimize ad delivery to produce most effective results
  • Experiment constantly to identify and refine acquisition channels and optimized conversion funnels
  • Develop segmented audiences based on technology, activity, industry, and role for personalized digital experiences.
  • Partner with Sales to align account-based marketing campaigns with sales process
Job requirements
  • At least 3 years experience in online demand generation or digital advertising
  • Experience with SEM, paid social advertising, display marketing and retargeting
  • Quick learner, organized and self-motivated with the ability to define goals and prioritize your own work
  • A strong understanding of inbound and outbound marketing programs
  • Excellent communicator and collaborator; you know how to build organizational support
  • Experience with Photoshop/Illustrator/Sketch and Excel
What we offer
  • Personal responsibility and accountability
  • Choose your own hardware
  • Personal development funds
  • Flexible hours and vacation time
  • Daily catered lunch, fruit and lots of caffeine
  • Relocation help and expenses covered, if need
  • Employer Sponsored Health Insurance
  • 401(k) matching
Apply here

Be advised references will be collected and checked before an offer of employment is made by Base. We would welcome the opportunity to speak with a former employer if a current reference is not available.

We're committed to the confidentiality and security of your personal information during the recruitment process. View our recruitment privacy policy here.

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Base's products eliminates the need for multiple sales point solutions by providing businesses with tools for email, phone dialing, lead scoring, reporting and more.