🚀Introducing Reach - The easiest way to prospect with Base

Join the Base team.

Growth Marketing Manager

Mountain View/San Francisco, California

Description

Base is looking for an experienced, full-stack growth marketer to lead demand generation within key accounts. The position will be focused on driving sales revenue and initiatives against a targeted set of mid-market accounts and creating inbound demand. Working in close alignment with sales and marketing leadership, the ideal candidate has experience both building and executing personalized inbound/outbound marketing campaigns.

By creating meaningful engagements with prospects through multiple marketing channels, the candidate will be looked at as a critical resource for the growth of sales revenue.

Why marketing at Base?
  • The Base marketing team supports a 100+ person development team that ships new features multiple times per month.
  • The team’s demand generation efforts feed a sales organization of 25+ members with a majority of the leads driven by inbound interest spawning from an unmatched selling experience.
  • The Base marketing team prides itself on focusing on core revenue driving activities and is obsessed with connecting sales teams with the selling experience they crave.
  • Some tech we use 👉 Base, Hubspot, Clearbit, Segment, Drift, Tableau, Heap, Optimizely.
Your responsibilities will include
  • Partner with business managers to understand their needs and create compelling ads and offers
  • Ownership of ads across all digital channels (Facebook, LinkedIn, Google, Email)
  • Manage agency relationship for PPC acquisition
  • Design and implement A/B tests to optimize ad delivery to produce most effective results
  • Experiment constantly to identify and refine acquisition channels and optimized conversion funnels
  • Develop segmented audiences based on technology, activity, industry, and role for personalized digital experiences.
  • Partner with Sales to align account-based marketing campaigns with sales process
Job requirements
  • At least 3 years experience in online demand generation or digital advertising
  • Experience with SEM, paid social advertising, display marketing and retargeting
  • Quick learner, organized and self-motivated with the ability to define goals and prioritize your own work
  • A strong understanding of inbound and outbound marketing programs
  • Excellent communicator and collaborator; you know how to build organizational support
  • Experience with Photoshop/Illustrator/Sketch and Excel
What we offer
  • Personal responsibility and accountability
  • Choose your own hardware
  • Personal development funds
  • Flexible hours and vacation time
  • Daily catered lunch, fruit and lots of caffeine
  • Relocation help and expenses covered, if need
  • Employer Sponsored Health Insurance
  • 401(k) matching
Apply here

Be advised references will be collected and checked before an offer of employment is made by Base. We would welcome the opportunity to speak with a former employer if a current reference is not available.

Request a Personalized Demo

Learn how to sell smarter and faster with Base.

Almost There!

We're standing by with your demo. Please complete the following fields so we can personalize your demo to your needs:

Sell Faster and Smarter with Base

Base's products eliminates the need for multiple sales point solutions by providing businesses with tools for email, phone dialing, lead scoring, reporting and more.