Join the Base team.

Senior Content Marketing Manager

Mountain View/San Francisco, California

Description

Base is looking for an experienced content marketer to lead content strategy and distribution. The position will be focused on driving content initiatives that create measurable demand. Working in close alignment with sales and marketing leadership, the ideal candidate has experience both building and executing personalized inbound/outbound marketing campaigns.

Why marketing at Base?
  • The Base marketing team supports a 100+ person development team that ships new features multiple times per month.
  • The team’s demand generation efforts feed a sales organization of 25+ members with a majority of the leads driven by inbound interest spawning from an unmatched selling experience.
  • The Base marketing team prides itself on focusing on core revenue driving activities and is obsessed with connecting sales teams with the selling experience they crave.
  • Some tech we use: Base, Hubspot, Clearbit, Segment, Drift, Tableau, Heap, Optimizely.
About Base

Base CRM is an innovative SaaS company with offices in both Mountain View, CA and San Francisco, CA. We are a leading next-generation sales platform that is dramatically improving the way companies are managing their sales and customer relationships. Base CRM is providing sales teams with an all-in-one platform to improve productivity through data driven insights.

Your responsibilities will include
  • Developing and refine brand story themes, buyer personas, customer path-to-purchase, editorial calendar and distribution strategy to meet content marketing goals.
  • Tailor content by vertical and persona.
  • Identify and implement content distribution channels.
  • Partner with analysts, freelance writers and industry influencers on content initiatives.
  • Creating and maintain editorial calendar across blog, social media channels and email channel.
  • Creating content including customer videos, thought leadership viewpoints, infographics, blog posts, contributed articles, whitepapers, corporate collateral, ebooks, website copy, etc.
  • Optimizing content for search (SEO) and UX for all channels including web, mobile, social and email.
  • Tracking and analyzing content metrics and tie budget, plans and programs to the achievement of agreed upon objectives (lead generation, conversions, sales).
Job requirements
  • 4+ years in B2B marketing and content marketing.
  • Experience with HubSpot or Marketo.
  • Strong organization skills, process-oriented, drive to constantly improve quality, self-motivated.
  • Hands-on experience with modern content marketing strategy, tools, technologies and performance metrics.
  • Proven track record of content success.
  • Passion for building world class customer experiences and converting insights into action.
  • All hands on deck mentality – we’re all in this together so being a team player is a must!
  • Exceptional copywriting and editing skills.
What we offer
  • Personal responsibility and accountability
  • Choose your own hardware
  • Personal development funds
  • Flexible hours and vacation time
  • Daily catered lunch
  • Experienced Marketing Team
  • 401(k) matching
  • Employer Sponsored Health Insurance
Apply here

Be advised references will be collected and checked before an offer of employment is made by Base. We would welcome the opportunity to speak with a former employer if a current reference is not available.

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Sell Faster and Smarter with Base

Base's products eliminates the need for multiple sales point solutions by providing businesses with tools for email, phone dialing, lead scoring, reporting and more.

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Sell Faster and Smarter with Base

Base's products eliminates the need for multiple sales point solutions by providing businesses with tools for email, phone dialing, lead scoring, reporting and more.