Our Mission: Help sales teams become 10X more productive

Base leverages big data, mobility and real-time computing to transform the way sales teams work. We're obsessed with helping sales leaders build high performance sales teams.

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By 2020, business software will be radically different. Leveraging new, transformational technologies, Base is paving the way by building the next generation of CRM software. Our mission is to make you and your team 10x more productive.

The fundamental problem with other CRM software is that people don't use it. When you think about the amount of effort required compared to the minimal value CRM software adds, it shouldn't really surprise you.

It’s frustrating because you know what you need from your CRM software. You need a CRM that connects your team, tracks your sales, helps you manage customer relationships and gives you clear, meaningful insights. It’s not complicated.

Or at least, it shouldn’t be.

That’s why we created Base, the only CRM that was built for people. People who want to spend time on growing their business, not on entering data into their business software.

And we believe your CRM should be amazing.

No, really. Amazing. In the last few years, incredible technologies were introduced—big-data analytics, cloud computing, and the mobile revolution, just to name a few. With advances like these, you shouldn’t have a CRM that makes your team a little more productive. You should have a CRM that makes you 10x more productive.

The fundamental problem with CRM and how Base CRM will fix it

Base Leadership Team

Frustrated by our own experience with CRM, we founded Base in 2009 based on a strong internal belief that businesses deserve better, smarter software. We’ve come a long way since then, helping thousands of businesses grow and raising $23 million from RRE Ventures, Index Ventures, The Social+Capital Partnership, OCA Ventures, I2A and several angels.

CEO / Founder

Uzi Shmilovici

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Uzi’s passionate about building products at the intersection of design, technology, and business. He’s obsessed with creating amazing customer experiences, and doesn’t believe patience is a virtue.

When he can find the time, Uzi likes to write about the future of software, and has written for TechCrunch, GigaOM and ReadWriteWeb.

CPO / Founder

Bart Kiszala

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Bart holds a Masters in Computer Science, and has spent last seven years hacking great business tools. He loves technology and good design, and is committed to solely pursuing ambitious projects.

Also a free-skier and downhill mountain biker.

CTO / Founder

Pawel Niznik

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Pawel started coding at 14 and has been in love with tech ever since. At 22 he co-founded one of the most in-demand software consultancies in Europe, which specialized in Ruby on Rails, iOS and Android development.

Pawel’s addicted to music of all kinds, and can’t imagine life without biking and skiing.


Tal Tsfany

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Tal joined Base to revolutionize the world of Enterprise Software. In his previous position Tal served as VP at Amdocs, the leading software company in the telecommunication space.

When he's not busy putting Base in the hands of as many businesses as possible, he likes to read and contemplate philosophy, play the drums and drive his noisy race car.

VP Product

Agata Mazur

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Agata co-founded Applicake at the age of 20 and served as CEO until she joined Base. Her previous experience as a Ruby programmer inspired her to found WebMuses and to support the coding community through Rails Girls.

She’s a member of TEDxKraków and she’s an avid skier. In her free time, she organizes surprise birthday parties and breaks iPhones.

VP Engineering

Mariusz Lusiak

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Mariusz’s #1 passion is how technology improves the way we experience our lives. He holds a Masters degree in Theoretical Computer Science and loves mentoring others on how to write good software just as much as he loves coding himself (he’s a full-stack web developer). Mariusz is also an avid sportsman and sports fan, but his favorites are sailing, skiing and soccer.


Marcin Bunsch

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No one loves coding more than Marcin. If he’s not building Base CRM, he’s talking to customers about new features. If he’s not doing that, he’s contributing to open source projects. Marcin’s also the tennis pro at the office and loves dogs almost as much as he loves to code. Almost.


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