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Meet Blue Raven Solar

Blue Raven Solar chooses Base to power sales performance

About the Company

Founded in 2014, Blue Raven Solar has quickly become one of the fastest growing solar companies in America.

The Challenge

Blue Raven Solar specializes in providing affordable clean energy solutions to residential customers with no upfront costs and guaranteed savings on their power bills. In less than two years Blue Raven has grown to be one of the top ten solar companies in the United States.

Expected to double in size in just a few short months with no sales platform in place, Blue Raven Solar needed a solution that would eliminate the ineffective spreadsheets and project management software it was currently using to manage its sales process. Blue Raven’s large field sales team required an intuitive mobile-first solution that made it easy for reps to enter and access information on the go. By consistently capturing sales data and unifying the sales process across teams and markets, Blue Raven executives hoped to gain a deeper, actionable understanding of how to improve performance.

The Solution

After evaluating a handful of CRM providers including Salesforce and SugarCRM, Blue Raven made the decision to go with Base. As the #1 rated mobile sales application for both iOS and Android, Base provides Blue Raven’s field reps with the ability to easily and immediately log door-to-door outcomes, even without Internet access. The ability to create customized sales pipelines, lead statuses and tasks allows Blue Raven to standardize its sales process across dispersed teams and markets for improved communication both internally and externally.

By capturing so much data in the field and throughout the sales process in a single platform, Base is able to report on key performance metrics such as rep capacity and conversion rates. With Base, Blue Raven executives can visualize how many doors their reps can knock on per day, which reps perform better in specific neighborhoods, what times of day have the greatest success rates and much more.

The Results

"Base came in and tackled a very tough customization and implementation and the results are stunning. And, even better, our sales and operations people in the field actually like using it! Base is our flashlight. I don’t know how we would have made it this far without the tools that Base built for us." Tyson Peschke Co-Founder & VP of Strategy at Blue Raven Solar

Success Made with Base Solutions

These solutions help Blue Raven Solar take their sales to the next level faster than ever.

Reporting and Analytics

Reporting and Analytics

Uncover data-driven sales insights with robust, out-of-the-box visual reporting.

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Mobile Sales Management

Mobile Sales Management

Sell, manage and analyze on the go with Base's full-featured mobile CRM.

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Lead Tracking

Lead Tracking

Base makes it easy to quickly gain context on leads and action follow up in record time.

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Sell Faster and Smarter with Base

Base's products eliminates the need for multiple sales point solutions by providing businesses with tools for email, phone dialing, lead scoring, reporting and more.