About Lead Tracking
Base Lead Tracking provides the play-by-play you need to understand where your lead stands at every stage of the sales process. Custom lead statuses bring you a high-level view of the health of your pipeline, allowing you to simultaneously hone in your qualification process. Base also offers a new level of granularity through automatic communication tracking. Each layer of Base’s Lead Tracking solutions aim to optimize the quality of leads coming in so that you can drive them forward with greater efficiency.