🎉 Base has been acquired by Zendesk! Read the news here.

Lead & Opportunity Scoring

Focus on the highest value leads and opportunities.

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How can Base help with lead & opportunity scoring?

Your sales team's time is a finite resource best spent on high value prospects. Execute a smarter sales strategy with automated lead and opportunity scoring that surfaces the best prospects based on demographic, firmographic and channel inputs collected in Base.

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Lead Scoring

Automatically assign leads a numerical score informed by characteristics of historically successful leads. Scores can include almost any variable on the lead record such as lead source, contact information and firmographic data.

Opportunity Scoring

Score deals using account and deal attributes to better understand which deals to prioritize and which deals may require a bit of extra effort.

Smart Lists

Both lead and opportunity Smart Lists include scoring and a number of related data points, so you can sort and filter quickly through thousands of records to understand and prioritize your prospects.

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Sell Faster and Smarter with Base

Base's products eliminates the need for multiple sales point solutions by providing businesses with tools for email, phone dialing, lead scoring, reporting and more.